Salesforce agentic AI

Antoni Kozelski
CEO & Co-founder
Published: July 15, 2025
Glossary Category

Salesforce agentic AI is the company’s comprehensive digital labor platform called Agentforce that enables enterprises to build, deploy, and orchestrate autonomous artificial intelligence agents across sales, service, marketing, and business operations. The platform provides a complete, extensible, and open environment for creating AI agents that can take action across every channel and integrate with existing workflows, data, and business logic. Agentforce includes Agent Builder for creating custom agents, the Atlas Reasoning Engine for autonomous decision-making, and Command Center for monitoring and optimizing agent performance. The platform features pre-built agents including Service Agent for customer support, Sales Development Representative for lead engagement, and Campaign Optimizer for marketing automation. Agentforce incorporates Agentforce Guardrails and Einstein Trust Layer for security, governance, and data protection while supporting integration with external systems through Model Content Protocol partnerships.

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Last updated: July 15, 2025