MVP development of SaaS solution for beauty freelancers

Story

Unique product design with illustrations. MVP development for Millennials beauty freelancers with a mobile-first oriented design based on research and analysis.

About client

Co-founders of Wowers are a couple with over 15 years of experience building a chain of beauty salons. They had a bold futuristic vision of a beauty startup that needed a reliable technology partner to bring their ideas to life. The main goal of their SaaS solution was to change the beauty industry in Poland by allowing beauty freelancers to easily find clients and earn money without salons and significant investments in marketing or rent.

Create an app for the beauty Millennials and freelancers

The client’s main goal was to create a user-friendly SaaS MVP with product design in short terms to leave competitors behind and conquer the Polish market of beauty millennials. Our task was to define a solution that would appeal to generations “Y” and “Z” by presenting the value of the SaaS solution through a unique mobile experience. Furthermore, the main aim of the product was to create a community of beauty freelancers and allow them to earn money easily with no additional costs on marketing or rent so that they can be their boss.

Orientation at the mobile-first users to create a better experience

To fully understand the client’s needs, Vstorm scheduled a product workshop to crystallize the vision for the app, meet our client’s expectations and give our recommendations. Next, Vstorm started working on the project by creating a UX prototype and wireframes for the mobile app. After that, we selected a team of five to kick off the product development: UX/UI designer, front-end developer, back-end developer, Android developer, and a Scrum Master. The team worked collaboratively with Wowers using an agile scrum framework. VSTORM also undertook the consulting aspect while developing a strategy and prioritized roadmap for MVP.

As millennials aged 18–32 years are the Wowers’ target audience, we’ve decided to make an outstanding design and excellent user experience with personalized illustrations. The analysis also showed that over 65% of users would use the platform on their mobile devices, which is why the team started working on “mobile-first” design and paid exceptional attention to mobile development to arrange the best user experience.

Vstorm then created a structure to make the app scalable and wrote the code according to the best practices and standards. Next, the team chose Java to create the native mobile app for Android and tested it on over ten different Android devices. Also, we decided to integrate Leaflet.js instead of Google Maps, following the path of such services as Facebook, Pinterest, Github, and Foursquare. During the entire development process, VSTORM made sure to constantly undertake code reviews and thoroughly test the Wowers app, which allowed the team to avoid bugs and build a trouble-free MVP.

MVP in just 9 sprints

The team of 5 experienced developers from Vstorm delivered a web and mobile app with product design from scratch and launched MVP in short terms — 9 sprints only. Vstorm continued to collaborate with the client during a fully scalable product release. Both the web platform and mobile app received positive feedback from the beauty freelancers and Wowers co-founders.

Testimonials

We’ve never created digital startups before, so what’s most impressive to me is that VSTORM Team helps me understand how everything works, even to learn how to build an MVP and lean startup approach. Vstorm delivered on their initial promises. Their workflow is efficient and very high level.

Maciej Chudy, Co-founder of Wowers

Services:
Mobile developmentProduct designWeb development

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