What is an AI search

AI search is an advanced information retrieval system that uses artificial intelligence algorithms, natural language processing, and machine learning to understand user queries contextually and deliver more relevant, personalized results. Unlike traditional keyword-based search engines, AI search systems can interpret semantic meaning, user intent, and conversational queries to provide intelligent answers rather than just matching keywords. These systems often incorporate retrieval-augmented generation (RAG) architectures, vector embeddings, and large language models to process vast amounts of data and generate contextually appropriate responses.

AI search enables more intuitive interactions through natural language queries, supports multi-modal search across text, images, and voice, and continuously learns from user behavior to improve accuracy. Modern implementations include enterprise knowledge bases, customer support chatbots, and intelligent document retrieval systems that can understand complex business contexts and provide actionable insights from unstructured data sources.