Generative AI

Antoni Kozelski
CEO & Co-founder
July 4, 2025
Glossary Category

Generative AI refers to artificial intelligence systems that create new content, including text, images, audio, video, and code, by learning patterns from training data and generating novel outputs that resemble human-created content. These systems utilize advanced machine learning architectures such as transformer networks, generative adversarial networks (GANs), variational autoencoders (VAEs), and diffusion models to understand underlying data distributions and produce coherent, contextually relevant content across diverse modalities. Generative AI encompasses large language models like GPT and Claude for text generation, image synthesis models like DALL-E and Midjourney for visual content, and code generation systems like GitHub Copilot for software development assistance. The technology leverages techniques including autoregressive generation, latent space manipulation, and attention mechanisms to create content that maintains semantic consistency, stylistic coherence, and contextual appropriateness. Advanced generative AI systems incorporate multimodal capabilities, fine-tuning mechanisms, and controllable generation parameters that enable users to specify desired outputs through prompts, instructions, or conditional inputs. These systems are transforming industries by automating creative processes, accelerating content production, and enabling new forms of human-AI collaboration across fields including marketing, education, software development, and artistic expression. Generative AI represents a fundamental shift toward AI systems that create rather than merely analyze or classify information.